Building websites and SEO to grow your business
Your website is an important element of your online brand. It's your shop window and first impressions count! But if people can't find your website, what't the point? SEO is key to being found and a strategic approach that fits your business. We collaborate with you to establish your requirements and budget, and deliver tailored results to help grow your business.
Web design & build
Whether you're starting from scratch or need a website make-over, we'll provide an end-to-end service from market research, branding and purchasing domain name(s), through to setting up emails, sourcing images, writing content, and designing and building your website.
If you are not tech savvy then building a website can be a daunting process. We'll explain everything in simple terms so that you can make informed choices about the type of website you need now and longer term, which platforms to use and how you best to maintain them. We collaborate with you to establish your requirements and budget, and deliver tailored results to help grow your business.
- Initial discussion
To facilitate this we ask you to complete a questionnaire about your objectives, branding and website requirements. We discuss this with you before proceeeding to the next stage.
- Market research
If you need help to research your market, establish your brand proposition or help with creating content for your website, then our marketers will work with you and our web designers.
- Branding, images & content
If you haven't got a logo or it needs updating, then our team of graphic designers and brand specialists will work with you to create your brand identity. If you need help writing, editing or proof reading content then our marketers are on hand to help get your message across. If you need help sourcing images or need photos or video content, then we'll help with that too. Once we have all your written and visual content we begin the design process.
- Concept design
We plan and map out a story board and your customers' journies, and build a set of wireframe designs for all main pages and sections of the website to show content areas with basic colour choices, interactivity and responsiveness.
- Design & build
Once the concept design has been signed off we begin the full deisgn and build process. During this phase we also set SEO options and, if you don't have one already, we set up a google analytics account (for access to website statistics so that you can track traffic and clicks on, for example, advertising banners and call to action buttons).
- Test, sign-off & launch
Site testing includes testing in major browsers on desktop, tablet and mobile. Once testing is complete, your website is ready for sign off and then all that remains is for us to make sure any redirects (from an old site) are set up and to make it live.
Using a Content Management Systems (CMS)
With a user friendly CMS and, occasionally a little training from us, you will be able to update your website yourself. It's important to keep your content fresh, informative and engaging. Your content needs to attract new visitors, keep existing clients engaged and convert your visitors to quality leads and sales.
If you need to integrate data capture from your website from, for example, newsletter signup forms, booking systems or e-commerce, with email campaign tools, accountancy software, Customer Relationship Management (CRM) systems or other tools, then we'll be able to help with that too.
Website support & maintenance
Depending on the platform you chose and whether you have skills in-house, you may need professional help to maintain and support your website. Talk to us to find the right solution for your business.
Search engine optimisation (SEO)
We recommend using an SEO management tool to help your content and your website be found. If you don't know how to write SEO friendly content, then we'll provide training.
Everyone wants to be on page one of Google search results and achieve sustainable organic traffic to their website, but SEO is only one part of the equation. By taking a strategic approach to marketing your website, we will drive traffic to your website, raise awareness of your brand and grow your sales.
Grow your business through your website