Planning for business success
Running a successful business is all about knowing where you are going and how you are going to get there. It’s the continued process of business planning that’s important as it helps you to focus and prioritise. We help you formulate your winning strategy and achieve your vision and your goals.
Clarify your business strategy and understand your market place and your niche. If you don't know where to start or need help with market research then our team will step in with advice and carry out the research and analysis you need. Be clear about your goals and how to quantify and measure them. Draw on our expertise. We will work with you to translate your strategies into practical operational plans.
Building a business plan
Keep it simple and keep your audience in mind. Who are you preparing your business plan for and will it answer their key questions? Include an executive summary at the beginning but don't write it until the end. As a quick guide your business plan should cover:
- your value proposition
- your target market
- who your competitors are
- how you will gain traction
- who is going to make it happen
- what the risks are
- a financial forecast
- key milestones
- your exit strategy
Our strategy team will guide you through the business planning process and assist with research and analysis, as well as helping you to formulate strategies for your business that will help you achieve your goals.
Creating a marketing strategy
Before you develop your marketing strategy you need to understand your market place:
- who your customers are and where they are
- how and where they buy
- what demand there is for your product / service
- how big the potential market is
- who your competitors are, how you differ and how you will stand out
Research will help you to validate whether you have a viable product or service to sell, understand how best to sell it and how to manage and minimise risk. But, spend too long researching and someone else will enter the market ahead of you.
If the numbers don't stack up, don't go ahead. To find out, start by keeping it simple and high level.
Forewarned is forearmed. We help you to identify and evaluate internal and external risk factors broken down into operational, political and regulatory, economic, social and cultural, and technological. Once you understand how these factors influence your business performance, you will be able to take more calculated risks.
An exit strategy is not just about when to exit your business once you've reached your goals, it's also about having an exit strategy for your worse case scenario. If things don't work out, then exiting at the right time and before it is too late, could mean the difference between exiting with a small amount of money versus going into liquidation.
Effective strategy execution is the process of aligning your business operations to your vision and goals. It means getting your people on board and ensuring they are committed and work towards the same objectives. We help you tackle these challenges by providing training and people management skills. A strategy is only as good as it's execution.
Review and adapt
Business plans are working documents. Use them to monitor progress, evaluate challenges and spot opportunities. Our consultants help you to do this, to be proactive and stay ahead of the game.
When you know where you’re going and why, you feel committed and determined. The right attitude makes a big difference. We help to get you there.