I love the website. It’s exactly what I wanted. It was a very enjoyable process and you all busted a gut to get it ready in time to promote my Christmas performance.
Sam Devereaux, Flying Pickle
Use your website and SEO to grow your business
Our web team design user-friendly websites in Squarespace or WordPress which create an impact on your digital communications. Our IT team work with you to provide best fit solutions to enhance your business processes.
Tell us about your business challenge
Web design & build
Whether you’re starting from scratch or need a website make-over, we’ll provide an end-to-end service from market research, branding and purchasing domain name(s), through to setting up emails, sourcing images, writing content, and designing and building your website.
If you are not tech savvy then building a website can be a daunting process. We’ll explain everything in simple terms so that you can make informed choices about the type of website you need now and longer term, which platforms to use and how best to maintain them. We collaborate with you to establish your requirements and budget, and deliver tailored results to help grow your business.
- Initial discussion
To facilitate this we ask you to complete a questionnaire about your objectives, branding and website requirements. We discuss this with you before proceeding to the next stage.
- Market research
If you need help to research your market, establish your brand proposition or help with creating content for your website, then our marketers will work with you and our web designers.
- Branding, images & content
If you haven’t got a logo or it needs updating, then our team of graphic designers and brand specialists will work with you to create your brand identity. If you need help writing, editing or proof reading content then our marketers are on hand to help get your message across. If you need help sourcing images or need photos or video content, then we’ll help with that too. Once we have all your written and visual content we begin the design process.
- Concept design
We plan and map out a storyboard and your customers’ journeys, and build a set of wireframe designs for all main pages and sections of the website to show content areas with basic colour choices, interactivity and responsiveness.
- Design & build
Once the concept design has been signed off we begin the full design and build process. During this phase we also set SEO options and, if you don’t have one already, we set up a Google Analytics account (for access to website statistics so that you can track traffic and clicks on, for example, advertising banners and call-to-action buttons).
- Test, sign-off & launch
Site testing includes testing in major browsers on desktop, tablet and mobile. Once testing is complete, your website is ready for sign off and then all that remains is for us to make sure any redirects (from an old site) are set up and to make it live.
With a user friendly CMS and, occasionally a little training from us, you will be able to update your website yourself. It’s important to keep your content fresh, informative and engaging. Your content needs to attract new visitors, keep existing clients engaged and convert your visitors to quality leads and sales.
If you need to integrate data capture from your website from, for example, newsletter signup forms, booking systems or e-commerce, with email campaign tools, accountancy software, Customer Relationship Management (CRM) systems or other tools, then we’ll be able to help with that too.
Depending on the platform you chose and whether you have skills in-house, you may need professional help to maintain and support your website. Talk to us to find the right solution for your business.
Website performance tracking and analytics involve monitoring and measuring various aspects of a website’s performance such as load time, page speed, user behaviour and search engine ranking. These tools collect data and provide insights that can be used to identify areas for improvement to optimise your website for better performance.
We provide monthly data analysis reports to our clients and meet with them quarterly for a performance review. These regular meetings are critical to look at data insights and at what is trending over 3-month periods. We dedicate time to looking at what has worked, what we need to keep doing, and what needs to change.
Search Engine Optimisation (SEO)
We recommend using an SEO management tool to help your content and your website be found. If you don’t know how to write SEO friendly content, then we’ll provide training.
Everyone wants to be on page one of Google search results and achieve sustainable organic traffic to their website, but SEO is only one part of the equation. By taking a strategic approach to marketing your website, we will drive traffic to your website, raise awareness of your brand and grow your sales.
IT consultancy & project management
Business applications such as:
- sales systems (point-of-sale and e-commerce websites)
- CRM (customer relationship management) systems, and
- financial and accountancy packages
are at the heart of (nearly) all businesses. Why? Because they deliver high returns. Business processes become more efficient and data insights (or business intelligence) enable agile and informed decision-making, helping you to spot opportunities for profitable growth.
We review current needs, usability, scalability and budget, and recommend best fit solutions. If required, our project managers will lead the implementation and roll-out leaving you to focus on your core business.
Key technologies
Our business and IT analysts help you find the right technology (hardware, software and communications) to support your business.
For telecommunication (mobile, landline, VoIP) and internet access – essential for even the smallest business.
For the managed provision of email, document storage and business applications. Cloud technology makes IT provision dramatically more flexible and cost efficient. Our IT team has expertise across many areas including:
- Office365 (Exchange and Outlook, Word, Excel, PowerPoint, OneNote, Sharepoint)
- Google apps for business
- project management systems
- accountancy & bookkeeping software
- email marketing and campaign management tools
- customer relationship management (CRM) systems
In an ideal world every business application would be integrated into one seamless solution and provide a holistic view of your business. However, integration often comes at a price which means you need to weigh up the merits against the initial and on-going costs. We help you to assess and implement the best fit solution for your business.
Plan ahead and replace old technology – don’t let old hardware slow you down.
Security is about managing risks.
Threats from cyber crime are real. Every business needs to protect itself by having adequate security systems and polices in place. This includes appropriate insurance (with an adequate level of cover) and having a disaster recovery plan in place to help minimise the impact of business interruption.
In addition, make sure you understand what your legal obligations are, for example, under the Data Protection Act. Do you have appropriate technology, policies and procedures in place to protect personal as well as your business data?
We help you to be compliant and manage risk.
Training
We design and deliver training programmes to make sure you get the best out of the technology you have.
We assess training needs, evaluate options (in-house, online and public courses) and make sure you get the most out of your budget.
For training delivered by us, we offer on-site, remote (via Skype) and off-site (either at our office or a venue of your choice).
Support
We provide support as and when you need it. If you need 24×7 support then we work with a number of partners to provide this. Between us we offer best practice advice, guidance, support and peace of mind.
Our IT consultants are here to help you get the most out of your IT.
“Thank you all so much. Great team work from the Clan, as ever. First step on the journey to a better business…I have new leads coming in already!”
Keith Malone, Malone Architecture
WEB DESIGN & CRM
LATEST BLOGS
RELATED ARTICLES
AFFILIATIONS
Business Clan is a member of The UK Web Design Association
Janine holds a Squared Online Certificate in Digital Marketing, the award-winning marketing programme developed by Google.
Website Design FAQs
Your website is often the first interaction people have with your brand. A professional site builds trust, improves user experience and ensures your business is visible in search engines. It acts as an online brochure but it’s also a tool for generating leads and conversions.
Templates are quicker and cheaper to launch but can limit functionality and look similar to competitors’ sites. A custom build is designed around your brand identity and business goals, with greater flexibility for future growth and integrations.
A small, brochure-style website can be ready in 4–6 weeks. More complex sites with bespoke features or integrations (e.g. booking systems, e-commerce) may take 8–12 weeks or more. The timeline includes planning, design, build, testing and launch.
Typical services cover discovery workshops, branding, UX/UI design, copywriting, development, hosting, testing and post-launch support. We also include SEO setup to give your site the best start.
Yes. A website needs regular updates for security, performance and changing business needs. Ongoing support often includes plugin updates, backups, speed checks and content changes.
CRM (Customer Relationship Management) FAQs
A CRM system centralises customer data, tracks leads, manages sales pipelines and automates communication. It helps you stay organised, provide better customer service and measure the effectiveness of your marketing and sales activities.
When linked to your website, a CRM can automatically capture enquiries, send email confirmations, log lead data and track customer journeys. This reduces admin work and ensures no leads are missed.
It depends on your size and goals. Smaller businesses may prefer user-friendly, cost-effective options like Zoho, Pipedrive or HubSpot. Larger organisations might require more advanced tools like Salesforce or Microsoft Dynamics. The key is choosing one that integrates smoothly with your processes.
Yes. By automating repetitive tasks (like follow-up emails), tracking sales opportunities and giving visibility over your pipeline, a CRM reduces admin costs and helps you focus on closing deals and building client relationships.
Most modern CRMs are intuitive, but tailored training ensures your team uses the system to its full potential. Proper setup and training increase adoption rates and return on investment.
SEO & GEO (Generative Engine Optimisation) FAQs
Search Engine Optimisation (SEO) improves your site’s visibility in search results, helping more potential customers find you. Good SEO drives organic traffic, builds authority and supports long-term growth.
Generative Engine Optimisation (GEO) is about optimising content for AI-powered tools like ChatGPT and Google’s Search Generative Experience. While SEO focuses on ranking in search engines, GEO ensures your content is structured, authoritative and clear so AI tools can accurately use and reference it.
Initial improvements may appear in 3–4 months, but consistent, measurable growth usually takes 6–12 months depending on your industry, competition and how well optimisation is maintained.
SEO combines technical improvements (site speed, mobile optimisation, structured data), on-page content (keywords, headings, meta descriptions), off-page signals (backlinks, reviews) and user experience. GEO builds on this by ensuring your content is written for clarity, authority and machine readability.
Yes. Search and generative engines are constantly evolving. Regular audits, updates and content optimisation keep your site relevant, competitive and visible across both traditional search and emerging AI-driven platforms.
Ready to use technology to grow your business?
Tell us about your business challenge