Marketing for profitable growth
The challenge is how to build, manage and market your brand for profitable growth. We’ll help you build the right marketing strategy for your business and implement your plan too.
Our specialists help you identify and understand your target market, provide competitor analysis and develop marketing strategies to support your business goals.
From direct to digital and from push to pull strategies, our marketers work together and help you focus on getting the balance right for your business. But it doesn’t end there: marketing is an on-going process. An integrated marketing plan includes measuring and evaluating results holistically and not in isolation, and updating the plan to manage new challenges and leverage new opportunities.
Our marketers will keep up the momentum and help you optimise your growth potential.
Our marketers have experience of the full marketing mix and have been responsible for budgets from as little as £50 to £6 million.
Your brand is your most important marketing tool. It is not just about having a good logo design. Your brand identity is communicated through digital, print and face-to-face channels. A strong brand reflects your values and message; it will lift you out of the crowd and into the spotlight.
Whether you are just starting out or considering re-branding, our team of marketers, creative designers and brand specialists will work with you to build a strong and consistent brand for your business. Our brand packages start from a basic logo design and can be tailored through to creating complete corporate ID packages including artwork for digital and print media, and branding guidelines. If you are considering re-branding then talk to us about a brand audit.
Brands evolve over time and need to be nurtured. Our brand management services include content, PR, customer, investor and stakeholder management. Building a consistent and strong brand for your business can be challenging but our marketers are here to help you, whatever size your business is and aspires to be.
Marketing tools and techniques
We guide you in your selection of marketing tools and techniques from organic search marketing through to building affiliate programmes and measuring your return on investment (ROI).
In no particular order, our direct and digital marketers help with:
Whether you are business to business (B2B) or business to consumer (B2C), we focus on unlocking your profitable growth potential.
Content is key
Content is everywhere so you need to get creative to make sure yours stands out. In addition, for digital content make sure it is optimised for search engine results pages (SERPs).
For all media keep it fresh, make it regular and always assess results. Decide your budget and allocate time and resource (or outsource). We’ll help you plan, review and provide expertise to complement your in-house skills. We’ll even write all your copy and either design or source your images, graphics, photos and video, and proofread the content.
Love it or hate it, you can’t ignore social media. On the one hand it has helped to level the playing field for small businesses, on the other it has added to the endless list of tasks. To maximise your opportunities you need to be focused – you need to be in tune with your customers and target market, know where they are, what they want and then deliver and delight.
Our social media experts are here to help: from training and support to get you up and running through to creating and delivering social media campaigns to help build your brand and grow your business.
Measure your return on investment (ROI)
There’s no end to what you can measure these days so our advice is to be selective – measure what matters. We’ll help you identify what’s important so that you stay focused on reaching your goals whilst maximising your ROI.
Our marketers are here to help you identify where to start. We provide guidance, practical assistance and implement projects. So, whether you need a brand identity, a marketing strategy and plan, or help with setting up a social media campaign or pay per click (PPC) advertising, we will tailor our services to suit your business needs and give your marketing a boost.
Not only did I increase my mailing list by more than 100% as a result of Business Clan’s launch campaign, but it drove significant traffic to my site and I doubled my sales over the course of the 6 week campaign.
Kate is a trainer and member of the Institute of Direct and Digital Marketing.