Marketing strategy and implementation for an IT support business

Marketing strategy and implementation for an IT support business

Business Clan understood our needs from the off-set and provide meaningful feedback and updates on sensible next steps. We have learnt many things about our business approach that we hadn't even thought of, which is fantastic!
Ash AsgharSpectronics UK Ltd

Project brief

Ben and Ash from Spectronics approached Nicolle at the 2019 Kingston Expo as they were unhappy with their website and also wanted to implement a better content management programme for their SEO, email marketing and social media. We started with a Discovery Workshop at their South Wimbledon office from which we developed a strategic framework and 12-month marketing plan. We are now supporting them to implement that plan.

Client feedback

Nicolle‘s follow up from Kingston Expo was great with regular touch points. The Business Clan team understood our needs from the off-set and provided meaningful feedback and updates on sensible next steps throughout the discovery and implementation of the project.

We learnt many things about our business approach during the Discovery Workshop that we had not even thought of, which was fantastic! All the steps during the discovery sessions were relevant and tied in to the overall strategic picture. Bernice had a very good command of the sessions and articulated what we were doing – and why – very well.

The 12-month marketing plan for SpecTronics certainly promises to be the right approach and so far has aligned with what we feel is important for us as a business right now. We are enjoying working with the Business Clan team – they are very personable, bubbly and professional.”

Ash Asghar, SpecTronics UK Ltd

“I’ve been finding our workshop sessions with Bernice and Delia really interesting and I invariably leave with a meaningful and actionable epiphany that I can take back to SpecTronics. It’s amazing what a bit of self-reflection with skilled marketing consultants can achieve!”

Ben Spector, SpecTronics UK Ltd

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