What Is Engagement?
“Engagement is a renewable daily decision that is voluntarily given when the company has proven worthy of it.”
Jason Lauritsen, Talent Anarchy
Engagement is a choice made by employees (and customers) alike. Employers have to earn it and maintain it; engagement is by no means a constant or something to take for granted. It can take time to build engagement, yet it can be quickly lost as employees’ attitudes towards the organisation and its values can change in the blink of an eye.
This article explores why engagement matters to businesses, its impact financially and operationally, what employers can do to build engagement, in addition to providing some examples of engagement in practice in a real business context at Business Clan.