Articles to help business owners and managers be informed and keep up to date.
Segmenting your audiences by life stage and tailoring your marketing strategy to appeal to different generations will help you speak directly to all your potential customers, whatever their age.
PR can do great things for your reputation and for your bottom line, but many business owners find the prospect of arranging their own media coverage quite intimidating. Follow our PR specialist’s advice on how to get you started and overcome your fears.
Has the dust settled over GDPR? We review what has changed for businesses and consumers, and the impact it has had on how personal data is processed.
Does your business need a Shareholders’ Agreement and what should you include in it? Find out from our Business Adviser, Elizabeth Owen.
The ultimate goal for every website owner and designer is to create an awesome online presence which attracts, retains and converts visitors into returning users and customers. The challenge is how to do this, and do it well.
Further to her talk at Hillcroft Community College on International Women’s Day 2019, Nicolle writes about changing the way we work to #BalanceForBetter.
