As a copywriter, Jude has worked for a wide range of companies from kitchen table start-ups to international brands and high street names.
Jude studied business at Middlesex University and the Ecole Superieure de Commerce and then earned her post graduate diploma from the Chartered Institute of Marketing.
Jude started her career on the GE management fast track programme working in several different disciplines (which mainly taught her that she shouldn’t work in IT!). She moved to Shell to work in loyalty and communications and then to Tesco.com to manage their customer facing websites. She created the content plan for Tesco direct after its relaunch as a marketplace.
Jude loves comedy gigs and going to the theatre and she’s written several shows herself that have toured the UK.
Jude is just as happy writing brochures and adverts as websites, newsletters and editorials. It’s all about understanding exactly who your customer is. And then, of course, how your product or service will make their life better.