We first worked with Aptiga in 2015. Aptiga have a number of businesses in rental, sales and leasing of cars, vans and minibuses for self-drive and with driver.
Initially, they came to us for a bespoke HR package for their team of 20 employees. Amongst their requirements were updated employee contracts, a staff handbook, job descriptions and help with grievance procedures. Since the initial brief we have also delivered HR training to the company’s senior business managers.
Subsequently, we reviewed their marketing strategy and worked with them to realign it to their business objectives. Since then, we have been executing the resulting marketing plan and have delivered integrated email marketing and social media campaigns. In parallel, we performed an SEO audit ahead of implementing and managing Google Adwords campaigns to drive traffic to their website and increase enquiries.
More recently, we have led the design and build of a new CRM in order for Aptiga to better manage their client relationships.
Our latest brief is for a new brand and website as Aptiga diversifies into a new market area.
“The Business Clan team are knowledgeable, reliable and professional. They have successfully fulfilled roles that are not large enough for an in-house member of staff. With their assistance, we have expertise and experience beyond our business size which allows us to punch above our weight commercially. Costs are controlled and manageable. I would not hesitate to recommend them.”
Adrian Bell, Aptiga Ltd
“Leeza has been extremely helpful with our social media and email marketing campaigns. She is always available when I need her and her suggestions and input are invaluable.
Janine is very knowledgeable about Google and our online presence has improved since she has taken over our AdWords account. I can rely on her to run our campaigns and deliver monthly reports and analysis.
The Zoho CRM Business Clan recommended is an amazing tool. We all add our customers’ contact details allowing us to better target our client base. The work flow section is extremely helpful as it automates our communications to clients on a daily basis, saving us time and money.”
Penny Poulson, Aptiga Ltd